ACT3
ACT3 Ministry exists to empower and encourage those in the 3rd stage of life; the generation that has experienced retirement and now ready to pursue a new beginning. The ministry offers community and support on how one might discover their calling and help churches and individuals make an impact in the world around them.
ACT3 approached me with the request to redesign their website and branding.
ACT3 approached me with the request to redesign their website and branding.
My Role
Web & Brand Designer
Duration
Dec 2024 - Jan 2025
Project Type
Non-profit website redesign
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Goal
Career Confidence has been around for more than a decade and needed a website presence that attracts today’s audience, conveys its success, value and professionalism.
View Final WorkGoal
ACT3 needed a website with strong messaging, clear target audience and tells a story of how they have been able to make a difference through images, testimonials and effective layouts.
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The Brand
ACT3 collaborated with Juxt Marketing to identify and understand their Brand Archetypes. Using Juxt's suggestions, we developed a color palette that aligned with these brand personalities.
Initially, we explored several palettes with a strong focus on earth tones as was the suggestion from JUXT. However, the ACT3 team expressed a preference for keeping blue as their primary color. We ultimately created a palette that not only honored the brand personalities but also resonated with the team's vision.
Initially, we explored several palettes with a strong focus on earth tones as was the suggestion from JUXT. However, the ACT3 team expressed a preference for keeping blue as their primary color. We ultimately created a palette that not only honored the brand personalities but also resonated with the team's vision.
Brand Archetypes
Sage | Caretaker | Creator
Target Audience
Churches and individual third stagers
Conveys
Professionalism
Trustworthiness
Hope
Warmth
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Primary
#f6f5ef
Background
#c17a5e
Accent
#e4c6bb
Accent
#cfb59e
Button
#acb3bc
Accent
I focused on bringing ACT3’s warm, empowering brand personality to life. Drawing on their Sage, Caregiver and Creator archetypes, I developed color palettes that blended these traits and presented four moodboard options with potential website mockups.
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Typography
I helped narrow down two font pairings, creating a cohesive, approachable design that reflects the ministry’s values. Libre Caslon Text presented a classic timeless feel for our target audience; 3rd stagers. Roboto was selected as an ideal body text as it is easy to read, straightfoward and simple enough to allow our heading text to shine.
Heading and Subtitles: Libre Caslon Text
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Body Text: Roboto
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Empowering 3rd Stagers
Our mission is to awaken the latent potential within individuals in the 3rd Stage of life; those who have been through years of building families and careers and now navigating the unknowns of retirement. We empower them to discover and engage with their divine calling through service, thereby transforming lives and communities.
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