After a few conversations with Career Confidence, I gathered information on target audience, look and feel preferences for their brand. In creating their moodboard, I collected images related to working environments that reflected organization and lots of white space. Our primary colors stemmed from Career Confidence's two logo colors; navy and dark yellow.

To craft our final color palette, I extracted black, warm colors and neutrals from the images in the moodboard. The strong contrast between black and white added a sense of professionalism and clarity.