Career Confidence
Career Confidence is a non profit organization that offers free job search advice and community to support job seekers. The organization approached me with the request to redesign their website.
My Role
Volunteer Web Designer
Duration
April 2024 - May 2024
Technologies Used
Figma
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Goal
Career Confidence has been around for more than a decade and needed a website presence that attracts today’s audience, conveys its success, value and professionalism.
View Final Work
Goal
Career Confidence has been around for more than a decade and needed a website presence that attracts today’s audience, conveys its success, value and professionalism.
View Final WorkOriginal design
Contents in the original website were scattered without thoughtful information architecture, making the website difficult to navigate. Outdated images, color and layout did not successfully communicate its value.
Original design
Contents in the original website were scattered without thoughtful information architecture, making the website difficult to navigate. Outdated images, color and layout did not successfully communicate its value.
Process
Site Map
I explored every page of the website to understand the type of content and messaging that were included. Some information were placed in sections that were unconventional making it difficult for users to locate information in the appropriate locations. I came up with a site map to organize content to make messaging clearer.
Mood Board
I gathered images that were related to work, in environments that reflected organization and lots of white space. The base colors stemmed from their two logo colors; navy and mustard. I came away extracting black, warm colors and neutrals from the images in the moodboard. The strong contrast between black and white also added a sense of professionalism and clarity.
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Guidance
Support
Target Audience
Those who have been in the work force for many years and have been laid off and Those looking for federal employment
Conveys
Professionalism
Trustworthiness
Positivity
Look and Feel
Clean
Simple
Spacious
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Site Map
I explored every page of the website to understand the type of content and messaging that were included. Some information were placed in sections that were unconventional making it difficult for users to locate information in the appropriate locations. I came up with a site map to organize content to make messaging clearer.
Identity
While Career Confidence welcomes anyone who is looking for employment, their main target audience are the following
- Those who have been in the work force for many years and have been laid off
- Those looking for federal employment
After a talk through of my client’s design brief, I learned that the founder desired a website with the following look and feel:
- Clean
- Simple
- Spacious
Wanting to communicate:
- Professionalism
- Trustworthiness
- Positivity
Mood Board
I gathered images that were related to work, in environments that reflected organization and lots of white space. The base colors stemmed from their two logo colors; navy and mustard. I came away extracting black, warm colors and neutrals from the images in the moodboard. The strong contrast between black and white also added a sense of professionalism and clarity.
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